PROMOTIONAL PLAN

For the 2010 edition, the focus was both on the existing public and increasing the participation of international visitors. The press campaign on Italian and international trade publications was coupled with road-shows presenting the event in several countries and direct marketing.

The promotional plan was complemented by the sponsorship of many activities connected to the pharmaceutical business community. PHARMINTECH was of the sponsors of the Giornate Farmaceutiche Pisane (Pisa Pharmaceutical Days), the Pharmaceutical Packaging Forum, Philadelphia (USA), featuring the participation of international speakers, the AFI Symposium, Rimini, and the PDA/EMEA Joint Conference.