PROMOTIONAL CAMPAIGN
Pharmintech 2007. Ad hoc communication.
The communication plan for Pharmintech 2007 reached its specific target by strictly related tools and means, over a long period of time. It was aimed at Europe and the Mediterranean Basin.
The campaign included:
- Advertisement in a variety of languages published in the most prestigious Italian and foreign trade publications
- Advertising in the main national daily newspapers
- Direct marketing aimed at the main visitors categories, in Italy and abroad
- Ongoing press office activity and preview of the technology displayed by exhibitors
